The Rise of the New East

The Rise of the New East

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How should we respond to the rise of the East? From China, to India, to Dubai, powerfully disruptive forces have resulted from the East's resurgence, and the clash of these forces have produced unexpected commercial opportunities and complexities. Taking the reader on a tour of the fast changing East, The Rise of the New East provides simple business strategies for dealing with the world's growing complexity. Influential author Ben Simpfendorfer leads the next generation of commentary on emerging markets to take it beyond simple binary or straight-line outcomes, arguing that the business world should respond to the East's rise by embracing complexity and planning for the unexpected. In a rare combination of high-level economic and political analysis and street-level experience - China's vast factories, to Indonesia's Muslim consumers, to India's Bollywood films - the emerging world is presented in an accessible and engaging way and the result is essential guidance for financial investors, senior managers, and business owners. Simpfendorfer relates his experience of working for some of the world's largest multinationals; transacting deals between countries such as China and Pakistan; and assisting mid-sized foreign companies to decide how to enter the East, in order to provide his readers with commercially relevant and tested solutions. Offering accessible and compelling coverage of the key themes of urbanization, the rise of the middle class, resource scarcity, and the post-colonial power shifts, each chapter in The Rise of the New East concludes by providing business leaders with some practical tools that they can incorporate into their business strategy to achieve success in this increasingly complex world.In thecase ofGlamourSales, thefirm sells goodson behalfof over 660 mainly highend foreignbrands. ... a€œYou wouldna#39;t believehow they are buying, a€ Villet says as he opens up his MacBook Airand walksme through arecent survey by an American market research group.The results ... For clothing and accessories, the figures are58 percent of Chinese, 38 percent of Americans, and 34percent of Europeans.

Title:The Rise of the New East
Author: Ben Simpfendorfer
Publisher:Palgrave Macmillan - 2014-06-24

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