Communication in the Presidential Primaries

Communication in the Presidential Primaries

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A comparison of communication in the US presidential primaries of the 20th century. It examines the role of the candidates and the media during primary elections and the communication patterns that transcend time regarding political image, horse race coverage and negative campaigning.When primaries were contested, the media found them well suited to their need for stories about famous people and conflict and ... A partya#39;s image might be harmed, for example, if the primary coverage revealed its aquot;serious rifts and associations with extremismaquot; ... with almost 14, 000, 000 people voting in 40 states and the District of Columbia (Congressional Quarterly Weekly Report, August 3, 1996, p.

Title:Communication in the Presidential Primaries
Author: Kathleen E. Kendall
Publisher:Greenwood Publishing Group - 2000-01

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